Five years from now, it is likely that the
largest half dozen or so companies in the industry will have
implemented "EDI" like solutions linking back office systems
with a handful of their major trading partners. But to a large
extent, e-commerce will not have revolutionized or changed the
way the majority of the industry functions on a day-to-day
basis. We believe that for the industry as a whole, companies
will adopt new tools such as TraderDirect that significantly
improve the way they communicate with their trading partners,
without changing the underlying nature of how the business is
Why has the forest product industry
We have found that most forest products
companies are annoyed and frustrated more than anything else.
They are tired of looking at "solutions" that require them to
change how they communicate with their business partners
without improving the process or reducing the cost to any of
the participants. The industry needs solutions that fit into
how building materials are currently bought and sold and
benefit all the participants.
What do you think are the keys to be a
A successful solution has to make you more
money than it costs to implement and use. It must fit into the
normal routines of the industry, be easy to use, be flexible
to the needs of different types of users, and enhances the way
people do their jobs.
We believe, and more importantly our
customers have confirmed, that TraderDirect does indeed meet
these requirements. TraderDirect's regular users will tell you
it is a valuable tool that has improved their ability to
communicate with their trading partners and has contributed to
their bottom line results. This is due to the following four
1. Customers do not need to change their
behavior to use TraderDirect. Selling lumber is a relationship
business with individually negotiated transactions. Any
successful solution must incorporate and enhance the existing
relationship without interfering or making the customer behave
differently. TraderDirect allows salespeople to easily and
quickly customize and personalize how they communicate with
2. TraderDirect is easy to use. In less than
an hour of training, users can be using TraderDirect and
seeing direct benefits from their usage. Salespeople and
traders are able to quickly master the tool and do not feel
threatened or overwhelmed.
3. TraderDirect is fully customized for each
company and each user. Product definitions, product offerings,
e-mails, faxes and web pages are all customized to match each
company's business requirements. TraderDirect can be
implemented to work seamlessly with your existing website.
4. TraderDirect generates sales and improves
communications. We are very proud of our success rate in this
regard - every single regular user of TraderDirect has
captured new business, improved margins, or obtained positive
customer feedback in one week or less. We can show you
specifically how by using TraderDirect, you can improve your
gross margins and obtain incremental new business while
improving how you communicate with your trading partners.
How does your product help lumber
traders/salespeople do their jobs?
TraderDirect is a very effective tool for
getting information in front of your customers quickly and
efficiently. Depending on their needs and selling style,
people and organizations use the tool in different ways. A
common scenario is somebody's business follows the 80-20 rule;
eighty percent of sales come from 20% of the customers. In
this case, people will use TraderDirect to quickly provide
information to the 80% of their customers they may not
regularly be speaking with. Not only does the customer feel
more informed, the salesperson knows instantly who and when
their customers have seen their offerings.
Who is a typical customer?
Our current customers include producers,
wholesalers, and distributors of lumber, plywood, general
building materials, logs, and other commodity items. Given the
flexibility of TraderDirect, users can customize how they use
the software to their particular needs. For example, producers
use TraderDirect to keep current prices and inventory in front
of their customers. Wholesalers and distributors use
TraderDirect as a service tool to communicate availability,
specials, and market conditions to their trading partners.
Given all the hype and false promises of
the last two years, why should anyone be interested in your
TraderDirect is a proven tool that can
improve the efficiency of your sales floor, keep information
consistently in front of your customers, allow you to
diversify your client base, gain higher margins on products,
and do more work in less time. Equally important, TraderDirect
will not alienate your sales floor or require you to change
the way you buy and sell lumber.